Customer journey doesn’t end with the handover of keys
Publication, Healthiest Generations
In the June edition of Customerfirst, Miranda Venekamp-Brandt, director of Marketing, Sales & Rentals at VanWonen, tells about the 9+ customer journey for the healthiest generations. In the article, Miranda explains how at VanWonen the customer’s interests always come first, even before the start of housing developments. She also outlines the VanWonen principles as a 9+ organisation and explains what it means to develop for the healthiest generations. “We applaud it when more developers start putting their customers first.”
Our country faces the enormous task of building one million new houses in the next ten years. The demand for houses is so high that the houses built by project developers are selling like hot cakes. But this should never be a reason for not listening to what customers want, according to property developers VanWonen (Zwolle) and Vrolijk Leven (Breda).
Whereas many sectors are making the transition from supply-driven to demand-driven work, the house building sector is still completely supply-driven: project developers develop on the basis of the requirements that a municipality sets for a certain area, put the houses on the market, and never have any contact with their customers again.
Download and read the complete interview (Dutch)
